Content Creation with Lorenza - Digital Reference Guide

Struggling to get traction on social media? This digital guide is your complete toolkit for creating content that connects, builds trust, and actually grows your audience.

Written by Lorenza Hallahan—Creative Services Manager by day and self-taught Instagram success by night—this course shares the exact strategies she used to grow her Instagram following from zero to 80,000 in just 18 months.

Inside, you'll learn how to:

• Create content that educates, entertains or inspires

• Organise your ideas, filming and editing to save time

• Build a recognisable brand without a graphic design degree

• Develop a content calendar you’ll actually stick to

• Maximise engagement with simple, authentic strategies

• Use basic equipment to create high-quality reels

You'll learn how to create content that connects, build a personal brand, organise your ideas, and boost engagement—whether you're into sewing, cooking, crafting or anything in between.

Perfect for beginners or creators wanting structure, clarity, and momentum.