contact: please fill out the form. alternatively send an email to: info@lorenzathelabel.com

MELBOURNE, VICTORIA 3000
AUSTRALIA

+61 423 878 040

Melbourne
Victoria

Lorenza the Label is a hand made, individually crafted, made to order fashion label based in Melbourne. Using bespoke fabrics and high quality notions, every piece is cut, sewn and hand finished by Lorenza herself.

Sewing blog

Blog about dressmaking and sewing in the life of Lorenza.

Blog 1.9 She Defined Interview

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Recently I was interviewed by Sharon Green for She Defined about women with side hustles on how I manage my full time brand and design manager role with sewing on the side:

MEET 3 MELBOURNE WOMEN WITH SIDE HUSTLES
Sharon Green  |  November 19, 2017

Having one thriving career is enough to keep most busy and productive, but some women want more.

These three Melbourne women have launched successful businesses on the side while juggling full time jobs, and they’re reaping the rewards of creative fulfilment.

Thankfully, they have shared an insight into how they got started with a side hustle, the challenges they faced along the way and some of the benefits of doing more than one job.

If you’re looking to start a side hustle and need some advice to get started, read on.

Link to full article on She Defined:  http://shedefined.com.au/career/meet-3-melbourne-women-side-hustles/

Blog 1.8 Showcasing at VMAFF

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Very excited to announce I've been invited to take part in this years Virgin Australian Fashion Festival. I'll be showcasing in the Fashion Advocate's runway celebrating Australian made fashion.

The Fashion Advocate Runway: 11 March 2017, 6.30pm

You can read all about it here: http://vamff.com.au/event/the-fashion-advocate-runway/

"The Fashion Advocate Runway is a celebration of Australian made fashion and unique style. Bringing together independent labels from around Australia, The Fashion Advocate Runway will showcase the cool, the quirky and the quintessential look of Australian fashion, as well as promoting local production and ethical manufacturing.

Claire Goldsworthy is the editor of The Fashion Advocate, a Melbourne-based magazine and blog dedicated to Australian fashion, beauty and lifestyle brands. Her motto, ‘buy less, choose well, shop local’ stems from her aspiration to create a liberal and dynamic future for the Australian fashion industry.  By promoting ‘slow fashion’, Australian made fashion, ethical and sustainable fashion, Claire is determined to develop a market that Australian fashion designers can thrive in, instead of struggle in."

Read Claris Goldsworthy's blog about the show here: VAMFF highlight: The Fashion Advocate Australian made runway: http://www.thefashionadvocate.com/single-post/2017/01/10/2017-VAMFF-highlight-The-Fashion-Advocate-Australian-made-runway

And you can buy tickets here: 
http://www.eventopia.co/event/The-Fashion-Advocate-Runway/338885

 

Blog 1.7 Wedding dress: Part 1

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How does a dressmaker find her wedding dress? It's a conundrum, it's a nightmare, it's probably what I was fearing the most about getting married.

I was worried I'd hate everything. I was worried they'd fit terribly while an assistant gushed at how marvellous I looked. I was worried about spending a tonne of money on something I'd be constantly thinking 'Could I have made this for a fraction of the price?'.

So I made one hard and fast rule about my dress. It had to be something I couldn't make myself. No clean lines, no tulle, no pleats, no satin and absolutely not strapless! Because that's all I've ever worn and made for myself.

I wanted intricate, heavily beaded, sequins, Hollywood glamour, hand sewing, something I could never see myself putting in the hours, labor, tears and time. And also... I don't like lace. That cuts out about 95% of the wedding dresses in Melbourne.

Thank goodness my Matron of Honour was getting married nine months before me and had done the hard yards of dress shopping and could tell me the heavily detailed dress of my dreams was narrowed down to two stores in Melbourne. But that didn't stop her making me try on meringues, lace concoctions and some of the most ridiculous boned-bodice-to-the-thighs dresses around. All of which I hilariously enjoyed!

We finally, seriously, headed to Karen Willis Holmes (KWH).  Where I'd looked at their dresses online and had convinced myself I wanted the Caitlyn.

The best thing about the KWH beaded dresses is that they're stretchy and oh-so-comfy. Which means you can eat AND drink wine on your wedding day. Hooray!

I tried on the Caitlyn and liked it but had quite the nagging feeling it didn't fit well around the shoulders and bust and made me look a bit... frumpy. I left assuring myself I could make it work but even as I paid a small fortune for my 'miracle' bra that feeling just wouldn't go away.

I returned the following Saturday alone (which I highly recommend anyone dress shopping does as you need that space for forming your own ideas of what you like and want without any else's opinions but your own) I tried the Caitlyn again with my miracle fix, low back bra and was still frowning in the mirror when the girls convinced me to try on the Anya.

The Anya dress was identical with the sequinned beading as the Caitlyn but instead had a structured bodice and very thin spaghetti straps. Alas I didn't feel dressed up or like it was fit for a wedding and the worst thing was... I loved it!

"What's wrong with it? I can see you love it" said one of the girls. I answered "It doesn't feel dressy enough, I don't feel covered enough or err demure enough for a wedding". The girls started adding different silk overlays and suggested having sleeves sewn on, put a veil on me and then I saw how the dress completely changed from party frock to bride.

It was starting to come together now. I could look like a 'bride' for the ceremony then take off the sleeves and overlay and still have my ultimate party dress for the reception.

I asked if I could go stand near the windows at the front of the store in the natural light. That's when I saw myself staring and grinning in the mirror and I knew this was the dress I wanted to be married in.

Part 2 next: The dressmaking, the finishing touches and the photos.

All photos courtesy of Karen Willis Holmes: https://www.karenwillisholmes.com/